The In-Between Years
June 2, 2023
My favorite movie always has and will be Fried Green Tomatoes (queue a future Food For Thought night?). I admit that at 11 years old, I didn’t grasp what Evelyn
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Mentorship 101: Asking, Understanding, and Doing
May 26, 2023
Mentoring is an essential part of personal and professional development. It’s a relationship in which an experienced and knowledgeable person guides and supports another person in their growth and development.
Make Your Choice – OWA’s 2023 Book Selection
May 19, 2023
Each year, OWA members get to choose one book from the curated selection as benefit of their membership. Not only is this is one of the most valued OWA member
Inside & Outside Light: How Does It Affect Our Eyes?
May 12, 2023
We’ve been stuck inside during the winter months glaring at our screens and we’re finally ready to break through the winter blues and celebrate the warmth of the sun. Summer
Win Big By Creating Goals For Your Staff
May 5, 2023
What is the secret ingredient to success in the workplace? What if I told you that creating goals for your team can help motivate your staff and help you in
Interviews With Entrepreneurs In Eyecare
April 28, 2023
As I consider what fosters and what inhibits my professional growth, one thing that consistently provides value is learning from others. Entrepreneurs learn by doing, and their experiences are unique
Retaining Your Team — How To Avoid Turnover
April 21, 2023
Last year, I became a frame rep and a common issue that I hear from offices that I visit is the need to find and keep employees on their team.
The Importance of Marketing Your Business Online
April 14, 2023
Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition. With over 5 billion people online in 2023,
Optical Accessories: Eyeglass Cases
April 7, 2023
When you think of fashion accessories, you probably think of necklaces, purses, scarves, or earrings, but eyeglass cases…that’s probably one of the last things that comes to mind. When most
OWA At Vision Expo East [Photos]
March 31, 2023
You can hear the enthusiasm for an upcoming Vision Expo across the optical industry from coast to coast. The feelings of excitement begin climbing months before these much-anticipated events. The
Bad Reviews Are Your Business’s Time To Shine: How To Turn A Negative Review Into A Positive Outcome
March 24, 2023
Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin Franklin famously said, “It takes many good deeds to build
What The OWA Brings To The Table
March 17, 2023
Since 1997, the OWA has set the standard in the optical industry by intentionally connecting, inspiring, and leading women in their professional and personal development. With a mindset of inclusion
Get To Know This Year’s OWA Award Recipients
March 10, 2023
Next week during the annual OWA Champagne Breakfast and kick-off for Vision Expo East, Karen Roberts (Carl Zeiss International) will receive the Pleiades Award, Dr. Beverly Bianes (Pack & Bianes Vision Care Optometry)
Women In Optics
March 3, 2023
March is Women’s History Month — what would be a better way to honor and celebrate the extraordinary contributions of the women in our field than by highlighting a few
Maintaining Continuity of Care with New Hires
February 24, 2023
A new year can bring lots of “new” things, including new staff members to our optical teams. While new team members are typically considered an asset to the existing staff,