Optical Women’s Association

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In the Practice

Vendor Reps: To Gift Or Not During The Holiday Season

Soon enough, the gifting season will once again be upon us! Small tokens of gratitude will be carefully, sometimes even exasperatingly, thought out for the postal carrier, favorite barista, or local butcher. In the eyecare business, connections to new partner companies can happen daily, and established friendships with longtime business partners are strengthened almost equally. For […]

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Clinical Research And How It Can Advance Patient Care In Your Optometry Practice

COVID brought clinical trial research into everyone’s home — it has made professionals like me, biostatisticians, and epidemiologists a household word. This is a positive effect, however, there is a slight distortion as to what clinical trial research really involves. First, COVID trials were granted an expedited review process which IS NOT NORMAL and often

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Bad Reviews Are Your Business’s Time To Shine: How To Turn A Negative Review Into A Positive Outcome

Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin Franklin famously said, “It takes many good deeds to build a good reputation and only one bad one to lose it.” Today’s consumers and clients are more vocal about the service they receive than ever

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OWA Practice Series: The Future Of Optical

We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and relevant topics that come with running a practice. Stay tuned for additional contributions each month! Previous Practice Series articles: Building Practice Culture Building Relationships with Sales Reps Managing Staff Shortages Improving Business with Analytics Carissa

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