Technology is constantly advancing and, as eye care professionals, it is important to not only keep up with but also to embrace the relevant technological developments and products. This article is just a brief overview of some of the new trends in technologies that are relevant to eye care professionals. AI Lens Technologies Artificial intelligence …
COVID brought clinical trial research into everyone’s home — it has made professionals like me, biostatisticians, and epidemiologists a household word. This is a positive effect, however, there is a slight distortion as to what clinical trial research really involves. First, COVID trials were granted an expedited review process which IS NOT NORMAL and often …
Clinical Research And How It Can Advance Patient Care In Your Optometry Practice Read More »
Eyewear has historically been viewed as a medical device, but has also evolved into a key fashion accessory. This combination has been an incredible source of profit for optical retailers and optometrists, as they strive to have the best assortment to increase their capture rate, create multiple sales, and grow their business. As a sales …
Identifying A Need For A New Frame Line In An Office Read More »
Make the offer for a second and third pair at every patient appointment! I realize you were likely expecting something a little more profound to move your multi pair sales from the industry standard of 10% to a number that could seriously impact your bottom-line profit. When I started my mobile eyewear boutique in 1997, …
Multi Pair Styling & Selling To Uplevel Your Business Read More »
National Sunglasses Day is a day dedicated to the importance of eye protection and the style that sunglasses provide. Celebrated on June 27th every year, this day raises awareness about the benefits of wearing sunglasses and the importance of everyday eye care. This is a great time for ECPs to increase the capture rate of …
Digital marketing is a key tool for opticians and eye care professionals to reach potential customers and stay ahead of the competition. With over 5 billion people online in 2023, you have access to an incredible number of consumers—use it! While traditional marketing still has its place, online marketing provides added accuracy and detailed analytics …
The Importance of Marketing Your Business Online Read More »
Next to the relationships a business holds, the second most important thing that a business possesses is its reputation. Benjamin Franklin famously said, “It takes many good deeds to build a good reputation and only one bad one to lose it.” Today’s consumers and clients are more vocal about the service they receive than ever …
A new year can bring lots of “new” things, including new staff members to our optical teams. While new team members are typically considered an asset to the existing staff, established patients may view them as a hindrance. Below are some helpful tips that you can follow when you bring in new hires to your …
We have put together a “Practice Series” which will include advice from doctors, opticians and administrative staff, on common and relevant topics that come with running a practice. Stay tuned for additional contributions each month! Previous Practice Series articles: Building Practice Culture Building Relationships with Sales Reps Managing Staff Shortages Improving Business with Analytics Carissa …
The top three priorities for every optical dispensary are always to be as profitable as possible, have the right selection for your patient base, and to have the fastest turnaround time to deliver a complete pair of glasses. What if I told you there is a way to ensure that those goals are being met …
Board Management: How to Know if Your Vendors are Paying Their Rent Read More »
