2022 was the first full year for the OWA Connects Blog, and it did exceptionally well! blog.opticalwomen.com acquired thousands of views via direct traffic, clicks from emails and social media, referrals from other websites, and organic search traffic.
While we started out phenomenally, we know the sky is the limit and are excited to build off of this strong base and continue improving and growing the blog. Feel free to browse the categories for all posts from 2022:
The top 3 most viewed OWA Connects Blog articles of 2022 are:
#3) Making Your Choice – OWA’s 2022 Book Selection
All OWA Members receive their choice of a book from a thoughtfully compiled list of titles meant to inspire and educate. Each year, the book ordering period opens in May and runs through July, with several reminders throughout the period. Stay tuned for the 2023 book selections!
#2) Mentors, Coaches and Sponsors – Why You Need All 3!
So, what’s the difference between Mentors, Coaches, and Sponsors? Guest contributor, Holly Rush, defines the difference between a mentor, coach, and sponsor, where can you find them, and how can you become one. This thorough article also provides Holly’s expert advice on how you can decide which type of support you need and how to maintain the valuable relationship with your mentor, coach, or sponsor.
#1) Instagram Essentials Social Series
So much of what our industry offers is visual and can sell itself. This in-depth article offers basic tips and starter guide for newbies, as well as pro-tips for experienced users. While Instagram encompasses so many things, the article breaks down to the rudimentary elements deemed “essential”.
This post was one of three in a social series, written by Carissa Dunphy, Vice-Chair of the OWA Communications & Website Committee, which also included Facebook Essentials and LinkedIn Essentials.
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What was your favorite OWA Connects Blog post from 2022? Let us know in the comments below!